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Saw two trucks at a job site the other day that caused me to stop and take some photographs. I am sometimes asked if “we do magnets”. My standard answer is yes, but…
To me, magnet signs have a very specific purpose – they are a good solution if the vehicle must not have direct vinyl applied. Valid reasons include: my home-owners association does not allow vehicle graphics; the vehicle is a multi-use machine and needs to have changeable graphics; or I do not want my neighborhood to know what I do so I remove the graphics in the evening. (Magnet signs do need to be moved frequently to avoid paint damage.)
While working with a company that does asphalt paving, repair, and sealing, it occurred to us that fleet graphics do not have to be elaborate to be effective. Also, a fleet can consist of very diverse vehicles, not just trucks and vans.
A Full Wrap, a Partial Wrap, or Vehicle Decals? (Part 2)
When considering applied vehicle graphics, there are three basic options, a full wrap, a partial wrap, or decals. Each has different possibilities and price ranges. So, how do you decide? In this article, we discuss wraps.
Ever go into a business lobby or reception area and see an inspiring 3-dimensional logo sign for that business? What was your impression? If you are like me, you thought that this business has its act together. Of course the reception area must also be neat and clean with some attractive furnishings to complete the perception, but what if it had all that without the logo sign? It would not be as impressive or inspiring.
Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology.
How well adapted is your marketing strategy to the consumer, whose tech-heavy environment changes daily?